CHAPTER TWENTY-SIX
Other Ways To Advertise

 

CNN recently aired a story about the current reading habits in America and said that religious, self-help, and awareness books are now the most widely read category. Furthermore, if you go into a big book store, you will notice that the magazines related to self-help, religion, awareness, etc. make up the largest selection.

In the major magazines, such a Vegetarian Times, a display ad about Krishna Disaster Relief could be printed—"The World’s Only Vegetarian Disaster Relief Agency." And as I said, in other magazines, this same display ad could run. In our advertisements we can mention www.KrishnaDisasterRelief.org.

In the magazines that are not major, we can place an ad in the less expensive classifieds. Usually there is a ten-word minimum. In this case all we need to say is something like: "Visit www.KrishnaDisasterRelief.org to learn how we are helping the world." I’m sure that many magazines would give us a free, ten-word space in their classifieds.

Chapter 27                     Table of Contents